Twenty One Pilots and Warner Records hosted a concert, designed and built by Roblox, on September 17th, 2021
The band spent two days performing for motion capture and getting volumetrically mapped. From this we created their avatar rigs and started styling.
Both teams collaborated on early concepts for environments - most of which built on the immersive worlds already created in the Twenty One Pilots album art
Company play-testing allowed us to capitalize on suggestions and refinements and gave opportunity to test render fidelity, audio issues, and processing load at scale
Working with our developers and the band’s creative team, I designed a graffiti feature that allowed fans to ‘paint the town’ - highlighting a lyric in one of their newest singles titled ‘Saturday’
For digital merch I worked with the record label, establishing some ideas that met their needs and fit with our user-base. I created concepts ranging from free to limited edition items and once approved by the label worked with 3d artists that built the assets. After designing a merch booth interface, the items were loaded in and allowed users to try on avatar items before purchasing
