Campaign hero imagery for a large launch with French cinema chain, Pathe.
Beginning with sketches, laid out a rough idea of image composition. Proceeded to shoot subjects at different angles to find the optimal positioning.
Layered together detailed comps for various approvals and layout exploration.
Prepared diagrams ahead of shoot for the production crew illustrating the desired density of visual effects and an idea of space around the subject.
Once technical requirements were set I helped procure talent and production teams for the two-day shoot in San Francisco. There were stills and motion included.
Next, I retouched select images/clips to be sent to the visual effects house. After preparing moodboards for spacecraft and galaxy styles we started to arrive at more refined images.
After refining the layouts, model designs, and color saturation, we arrived at a batch of final images for submission and delivered to Pathe’ for their nationwide launch campaign.
